# 1: Starting a
Business without an Entity
Business management is required
for business licenses or registration protection in most states, but
this process is different from incorporating or organizing an organization. If
you do not register for a limited liability Company, or LCC, protection,
business partners may be liable for any bad business-related incidents.
# 2: Insufficient
capital
Called "money", capital is a partner, shareholder
or business members contributing to the ownership of the business. Some
businesses are capital intensive - such as a dental practice - others are
capital-efficient - such as at a copy editing company - but in every business,
the lack of money is the number one cause of failure.
# 3: Only plan for
success
Every entrepreneur dreams big - and thank goodness - but
sometimes things get worse. To be successful, a new business needs to be
flexible in its processes and develop a contingency plan that is easily
understandable in the case when the idea is not bigger than expected. For
example, your bank credit line should never be used, but it can be critical
when you hit the road.
# 4: Understanding
the industry, but not the market
Most entrepreneurs know their industry closely and are
proficient in their products or services. But criticism for their success or
failure is a simple question: will others pay for the product or service? These
products fit the market sometimes can be tested in a small way; somehow you
have to test to make sure you are building a FOD model and not an Easel.
# 5: Doing It
Yourself
By ensuring that the accountant, banker, and attorney with
whom you are on a first-name basis, you will build a strong foundation for your
business and not make mistakes that will cost you more to fix your line.
# 6: Working with
friends instead of business partners
In our example, Tom and Jerry are good friends, but their
business needs to be treated seriously. Jerry has a day job, so Tom needs to
ask some difficult questions: Is Jerry continuing his day job? Does he expect
an equal share of the equity? More on that below. To be successful, business
partners are not afraid of hurt feelings.
# 7: 50/50
Partnerships
Two people want
to start a business naturally be fair to each other. But who decides if
the partners disagree? Legal documents have a way of addressing this, but it
usually makes things easier if the partners agree on a 5 percent stake.
# 8: Ignoring
Intellectual Property
Describes almost all the insights of your business,
including intellectual property, or IPs, trademarks, copyrights, trade secrets,
and culture. If you ignore your IP, others might copy your business. If you
ignore someone else's IP, they can sue you for infringing their protected
property.
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